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Sales Return Note (SRN) Process Automation & Credit Settlement

Automating ₹8 Cr/mo manual defective returns, reducing turn-around time (TAT) by 78.5% across 2.5 Lakh annual units.

Process Flow:

The Business Problem

Orient Electric processed ~2.5 Lakh return units (₹8 Cr value) monthly via manual paper/email requests. Resulted in 21-day average delays, warehouse space bloat, and expired vendor warranty chargeback claims.

The Product Intervention

Built a unified CRM-SAP bridge: Field Mobile PDI scanning with auto-LIFO price fetching, 4-tier DOA guardrails with qty-reduction limits, and instant SAP Outbound Delivery & Credit Note triggering.

The One Core Metric

Reduced End-to-End SRN Turnaround Time (TAT) from 21 Days to 4.5 Days while slashing unbilled inventory backlog by 85%.

SRN Turnaround Time (TAT)
4.5 Days -78.5%
Down from 21.0 days in legacy manual process
Unbilled Return Capital
₹1.2 Cr -85.0%
Recovered from ₹8.0 Cr monthly inventory lockup
Vendor Chargeback Recoveries
99.2% +34%
Eliminated ₹64L annual leakage from expired warranties
PDI Inspection Accuracy
99.8% +37.8%
Enforced via mandatory serial QR scanning & photo proof
Step 1: Service Manager Initiates Return Request
Primary Actor: Service Manager (ASM)
💡 Senior PM Product Decisions & Architectural Trade-offs

1. Single Business Unit (BU) Boundary

Constraint: A single SRN request is restricted to one Business Unit (Fans, Appliances, or Lighting).
PM Trade-off: While allowing multi-BU returns in one request seemed user-friendly, SAP revenue posting rules lock GL ledgers per division. Forcing 1 SRN per BU prevented cross-departmental reconciliation deadlocks in SAP.

2. LIFO Price Determination Logic

Problem: Distributors often claimed returns against old higher price list invoices.
PM Solution: Configured CRM-SAP bridge to automatically query billing history using Last-In-First-Out (LIFO) pricing logic based on the SKU code. Overrode manual price input to protect margin loss.

3. Monotonic Quantity Reduction Guardrail

Rule: Approvers (L1-L4) can reduce line-item quantities or reject items, but CANNOT increase quantity beyond PDI verified counts.
PM Rationale: Prevents unauthorized stock additions and forces technician physical verification as the single source of truth.

4. Automated Credit Note (CN) Trigger

Workflow: SAP automatically generates CN PDF and dispatches via email/WhatsApp upon Warehouse Outbound Delivery (OBD) confirmation.
Outcome: Closed the 14-day manual reconciliation loop between warehouse receipt and finance approval, boosting distributor CSAT.

Return to Main Portfolio Souvik Ghosh • Product Manager Case Study Portfolio